SendSmith Video Intro Design
Asset Design / Hong Kong
01 Case
Sendsmith is a web based company that provide simple ways for customers to create email marketing strategies, customers range from large companies like Four Season Hotels to small companies looking to scale themselves to individuals who just want to send out a personal event.
In order to reach more audiences, the company created a series of video to teach visitors of the site how to use their service. An identity for the video is needed for a complete package.
02 Strategy
Upon reaching the home page of the website, visitors are greeted with the company's slogan - "Make email marketing a breeze". This slogan is carried through the whole homepage along with the background and the plane image. In order to keep the unity of its branding, the direction of the video introduction followed the slogan.
Using the keyword "breeze", the idea of paper came forth. Initial ideas include mimicking a flyer slamming on to glass, paper airplanes as well as paper rolling along the ground due to wind.
After various conversations and reiterations, it was decided on using the company's logo as the basis, with the top layer flying off like paper
(Above) Trails on the movement and direction of paper. (Achieved with After effects)
03 Solution
The final output ditches the generated-animation feeling in favour of a hand-drawn animation, which provide viewers a more warm and friendly feeling, it also allow a more free design of the path and duration, thus achieving finer control over the whole animation, both in terms of time and image.
Demo gif that shows the animation before edited.
Final Output
Courtesy of Sendsmith